Google uses Caffeine to move into real time indexing for search engine
Google is changing the way it indexes web pages – not only to improve its search results, but also to compete effectively with the large social networking sites that users use for information.
The move to a new indexing system, called Caffiene, is aimed at keeping Google’s traditional search engine relevant in a world of real-time information – from Tweets to status updates.
When a user enters a search query, Google doesn’t search the Web directly – it searches its own index of information about the Web. The more closely Google’s index mirrors the Internet, the better the search results.
Caffeine is designed to update Google’s index more quickly than previously, something the company must do in order to provide relevant search results about items such as breaking news events.
The new indexing method will also impact small businesses that depend on traffic from Google. Google’s move to a faster indexing system means keeping a site updated and regularly adding new content via blogs will be more important than ever in qualifying for a higher page rank and related improved traffic.
