Web Site Services – Capture, Convince, Convert

Market studies show that the majority of people now research on-line prior to purchase. With over fourteen billion web pages (that’s 14,000,000,000+ pages!) out there, how will your future customers find you? And once they find you, how do you convince them that you are the one they want to do business with?

Here are the essential services you should consider to turn your website into a high performance sales rep generating new prospects for you:

Web Site Optimization – Make Your Site Relevant to Search Engines

The first step is to make sure your web site is “search engine friendly” so that your website is properly indexed by the search engines for the things you are selling. This means discovering the word phrases (keywords) that relate to your business that your target customers are typing into search boxes to find products and services like yours. Working with you, we: Test and identify keywords specific to your business and your customers Provide page-specific customized code to be inserted into key pages on your site Identify naming conventions for critical website elements Recommend where to place keywords in site copy Provide instructions to set up easy-to-use site analytics so you can monitor traffic Work with your web designer to implement the enhancements.

Link-Building – Improve Your Search Engine Rank so Customers Can Find You

A site is ranked in part by links from other sites pointing to your site. If two sites with similar content come up in a search, the site with the most relevant incoming website links will be ranked higher. We create links with: Business Directories Article Sites Complementary Web sites PR Sites

Conversion – Turn Visitors into Prospects

It’s one thing to attract visitors to your site, now you want to convince those visitors to stay on your site, learn more about you and connect with you. This means having strong content and a navigation plan for your website that leads visitors into your site and brings them to a Call To Action, motivating them to download an article, sign up for a newsletter, or fill out a form for an offer. We provide: Consultation to determine web site objectives Site Navigation Maps to establish website layout for a superior visitor experience Recommendations on placement of web-page elements to encourage visitor retention Recommendations on CTAs (Call To Actions) that motivate the visitor to connect with you

Ad Campaigns – Accelerate Traffic to Your Site

A high natural or organic search engine ranking is the preferred choice for a long-term Internet presence to capture traffic. There are situations where paid search (Google Adwords) can be the right solution for a situation, such as launching a new product, announcing a webinar or a sale, and you’re not ready to wait for the longer term link-building and related search engine indexing to promote the new idea. In those cases where you are ready to “rent” Internet visibility for an ROI, we can: Conduct research to determine the right search terms to win you traffic Setup your acount and campaign within Google Adwords Write and test fully optimized and effective ads Manage the campaign and ad budget plus report back on all traffic and click-through activity

Act Now and Get a Competitive Edge on over 95% of the Web

Email Bernie Schmidt at b@TorontoSmallBusiness.com for a free initial consultation with a link to your website and a suggested time for a call.